The Winter Drop / 2026

Layer up. Stay alive.

Washed zip hoodies, brushed fleece joggers, windbreakers and knit vests — cut roomy, built for cold mornings and late nights. Pick your colour, pick your size, order on WhatsApp.

Order on WhatsApp → Join the drop list
Cash on deliveryDispatch in 48hEasy size exchange
Six washed zip hoodies in olive brown, black, bottle green, slate grey, mocha and charcoal blue laid out together
Five knit V-neck vests on wooden hangers: forest green, navy, grey, ivory and maroon
knit vests, five ways
From ₹89919 colourways · S–XXL
01 / The Rack

Walk the rail. Pick one.

Hover or tap a piece to pull it forward. Click it again and it drops straight into your order.

Hover or tap to pull a piece forward
Olive brown and washed black zip hoodies laid flat next to wooden hangers
The 52 Alive swing tag
02 / Why 52 Alive

Not loud. Just alive.

We stock the pieces you actually reach for — the hoodie you sleep in, the joggers you never take off, the jacket that lives on your chair.

Every drop is small and picked by hand. Washed so the colour looks lived-in on day one. Cut roomy so it layers over a tee or under a coat. And when it's gone, it's usually gone — that's why the community hears first.

4core pieces this winter
19colourways to choose from
48hdispatch after confirmation
03 / The Collection

Four pieces. Every mood.

BestsellerWashed zip hoodies in six colours

Washed Zip Hoodie

₹1,299

Heavy brushed-back cotton fleece, garment-washed for that faded, broken-in colour. Metal two-way zip, cream drawcords, kangaroo pocket.

NewBlack track windbreaker with white stripes

Track Windbreaker

₹1,499

Ripstop shell with a brushed print, mesh lining and a bungee-toggle hem.

Ash grey track windbreaker with black stripes

Windbreaker · Ash

₹1,499

Same cut, lighter tone. Elastic cuffs, stand collar, zip-free pockets.

Polar fleece joggers in steel blue, camel, light grey, black, taupe and mocha

Polar Fleece Joggers

₹999

Soft polar fleece inside and out, side zip pockets, thick drawcord.

Navy, grey and ivory knit V-neck vests laid flat

Knit V-Vest

₹899

Fine-gauge knit with ribbed V-neck and armholes. Over a shirt or a tee.

04 / Up close

Made to be touched.

Photos straight from our table — no filters, no studio tricks. This is what lands at your door.

Hand turning back the hem of taupe fleece joggers to show the thick brushed fleece inside
01 — FLEECEBrushed on both sidesThe joggers are polar fleece through and through, so they stay warm without feeling heavy.
Slate grey hoodie unzipped from the bottom showing the two-way zip and twill inside
02 — ZIPTwo-way metal zipOpen it from the bottom when you sit — the hoodie drapes instead of bunching.
Hand holding the bungee drawcord and toggle at the windbreaker hem
03 — HEMBungee-toggle hemCinch the windbreaker for a cropped shape, or leave it loose and boxy.
05 / Size guide

Find your fit.

Measurements are of the garment laid flat, in inches. Everything runs slightly relaxed.

Between sizes? Go up for an oversized drop-shoulder look, stay true for a clean fit. Not sure — message us your height and weight and we'll tell you.
SizeChestLengthShoulder
S402619
M422720
L442821
XL462922
XXL483023

Wrong size? Exchange within 7 days of delivery — unworn, tags on.

06 / Word on the street

Worn once. Worn daily.

Straight from our WhatsApp — the messages that make us restock.

★★★★★The olive hoodie looks better in person. That washed colour is exactly what I wanted.
Rohan M.Dehradun
★★★★★Ordered two joggers on WhatsApp at night, they confirmed by morning, delivered in four days.
Aditya S.Pune
★★★★★Size guide was spot on. XL windbreaker, boxy fit, hem toggle is a nice touch.
Kabir T.Delhi
07 / The 52 Alive community

First to know. First to wear.

Drops sell out in the WhatsApp community before they ever hit Instagram. Join free and you'll get:

  • New drop alerts and restock dates
  • Members-only early prices
  • Real photos of every piece before launch
Knit vests hanging on a brass rail
08 / Order

Pick it. Size it. Send it.

  1. Build your bagChoose the piece, colour, size and quantity. Add as many as you like.
  2. Add your detailsName, phone and delivery address — that's all we need.
  3. Hit Order on WhatsAppYour full order opens in WhatsApp, ready to send. We confirm and dispatch within 48 hours.

Prefer to just chat? Message +91 93689 86368

Your order

Choose your piece
Colour
Pick a colour.
Size Size guide ↗
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Quantity
1
Delivery details
Please enter your name.
Enter a valid 10-digit mobile number.
Please enter your delivery address.
Enter your city.
Enter your state.
Enter a 6-digit PIN.
Payment
1 item₹1,299

Opens WhatsApp with your full order to +91 93689 86368. Nothing is charged until we confirm.

✓

Almost there — hit send.

Your order is ready in WhatsApp. Press send there and we'll confirm availability and delivery within a few hours.

Open WhatsApp again
09 / Questions

Asked a lot.

Still stuck? Ask us on WhatsApp

How does ordering on WhatsApp work?

Fill the order form and tap Order on WhatsApp. Your full order — items, sizes, colours and address — opens in a WhatsApp chat with us. Send it, and we reply to confirm stock and the final total.

Do you have cash on delivery?

Yes, COD is available across most of India. You can also pay by UPI once we confirm your order.

How long does delivery take?

We dispatch within 48 hours of confirming. Most cities receive it in 3–6 days; we share tracking on WhatsApp.

What if the size doesn't fit?

Message us within 7 days of delivery. If the piece is unworn with tags on, we'll exchange the size.

Are the colours true to the photos?

All photos are of the actual stock, shot in daylight. Washed pieces vary slightly piece to piece — that's the wash.

How do I hear about new drops first?

Join the 52 Alive WhatsApp community. Drops, restocks and members-only prices go there before anywhere else.